Is your website, Email, Blog or Newsletter a barren waste-ground of no content?
I want to help you make sure you never run out of stuff to talk about.
You can picture the scene (you may be in that scene right now!) you’re sitting at your computer trying to write an email or a blog article or something to say to your market/clients/ interested people, but..there’s nothing coming….
You waste hours thinking about what to say, but just can’t grasp anything specific you think would work.
There’s a bunch of half baked ideas in your head, on your computer or maybe there’s….nuthin!
The problem is trying to think of something at the same time you’re writing it, so this strategy will help you fix it.
I have a great worksheet you can use for this you can get it by clicking on the link below marked “SEND ME THE WORKSHEET”
This Blog has a simple process you could use to make sure you always have something to say and that it is meaningful to your prospective customers
Here’s how I teach my insiders how to create a whole calendar of content in 10 minutes or less….
I call it content twister just like that game you must have played where you spin the dice and then the instructions tell you what to do next e.g. Left hand on red circle and so on..
So the worksheet is a grid, across the top you put down what their hot buttons are and on the vertical it has the style of communication (how to talk about them).
First, we need a list of Hot Buttons for your clients.
Hot Buttons
We need to speak to the top problems and goals of your market.
There are heaps of things you could talk to your prospects about and some of them are relevant, others not so much. I want you to identify what I call the Key Decision Drivers.
Figure out which topics are really mean something to your prospects. If you talk about TOPIC A, 80% of your prospects’ ears will prick up, their eyes will get big, and they’ll salivate. This is the stuff that matters most.
What exactly is a hot button?
A hot button is any important and relevant issue to them.
Pushing hot buttons gives you the ability to (in a non-manipulative way) insert the right “pin” into the right place and create the reaction and response you want.
We will identify the top three problems and top three goals of your target market and only speak about those things – over and over again.
For example, if you’re an IT Services Provider and you help people with Network and Information Security systems, there’s a good chance one of the hot buttons is fast response time. It doesn’t have to be elaborate. It’s just as simple as that.
DELIVERY
Next in the vertical column we are going to put the writing style method, e.g. How to, Q&A, Rant, mistakes, show and tell etc.
After completing the grid you are ready to play content twister with your content creator. Sheet 2 of the download.
Sheet 2 is a column of weeks 1 – 12 ( a quarter) and 1 columns 1 is the combination from 1 column and one row (eg row 3 column 4) maybe a “Don’t wait til it’s too late ….” – video [Topic – Hot Button].
Next you need a great headline to get attention for that you’ll need to ask me about the headline generator video.
So ACTION TIME! grab the resource take 10 minutes and create a simple list of content twister solutions to help you communicate more consistently and more meaningfully with your prospects.
Have Fun
Ian “here’s a solution” Lane