For all the Billions fans…
In the episode “all the WIburys”, Axe talks to Spyros about my favourite Beatle: George Harrison. Harrison was not only a Beatle, but also a Traveling Wilbury. And it turns out Dylan and Petty sometimes threw a name out there and decide if that person was or was not a Wilbury. To be a Wilbury, according to Wags, you need to have a certain combination of wit, cool, and credibility. Jack Nicholson? A Wilbury. Richard Dreyfuss? A great actor, but not a Wilbury. Ari Spyros? Not A Wilbury. Not even close.
So let’s talk about your team, what is the combination that makes someone a ‘Wilbury’ for your business?
Once you have identified a couple of criteria, then review your team and see who is and who is ‘Not even close”.
Having the right team makes a massive difference.
NOW even more fun, let’s talk about your customers/clients, prospects….. Who are you attracting What are the criteria that would make them a Wilbury?
2 actions you can take from here.
- Work out how to target more WIlburys.
- Work out who is first to move on (did I say team or clients? I’m more of an AND guy!)
Ian (the and guy) Lane