Rumour has it that McDonalds adds over $25 Million to their business each year by working on the “increase your average dollar sale” strategy, here’s how you can use it for your business
have you ever heard the phrase “Would you like fries with that?” McDonalds…
you are already talking to your client so why not….
Ask if they want fries…
Most people don’t walk into a McDonald’s to get just fries. They are there for something heartier, like a burger, or to try a new menu item they’ve seen advertised around town. But with a simple question “Would you like Fries with that?” — the company has been able to sell 5 million kilos of fries every day globally!
But McDonald’s just doesn’t stop at asking their customers if they want fries, they continually take it one step further by asking if they want a drink or make it a larger sizes. These incremental sales do wonders in helping them boost their bottom line and contributed to their more than es. These incremental sales do wonders in helping them boost their bottom line and contributed to their more than $24 Billion in revenue the company made last year.
Seems that only 3 in 10 say yes… adding more than an estimated $25 million to their business!
Flip it over
Bob goes into a Hardware store to buy a tin of white paint to paint his fence.
When he get home Bob realises he doesn’t have a suitable brush to do the job, so instead of looking like a nong he goes to another store to get one.
At the other store it went a bit like this..
Salesman “How can I help you sire”
Bob “ I’m after a paintbrush”
Salesman “Just so I can help you best do you mind if I ask a couple of questions?
Bob “OK”
Salesman “what are you painting”
Bob “a Fence”
Salesman “Would you like a copy of our fence painting checklist?”
Bob “huh? Yes please”
Checklist:
- Drop sheet for protecting grass and pathways from splashes
- Clean up kit to make a neat and easy clean up
- Storage box to keep fence painting kit in ready for next time
- Filler tube for cracks and holes
10 minutes late Bob leaves with a kit and a smile and a fan of Hardware store B
Next time Bob needs stuff from the hardware store he goes to store A who get to give him another of their very helpful checklists.
Hardware store B just thinks the economy is making things tougher and people just aren’t spending so much at the moment… (Sound familiar?)
So here’s a way you could use this strategy.
- make a list of your ‘fries’ (they may not smell, look or taste like fries but they are ‘fries’).
- make it like a checklist.
- Ask customers questions to find out how you can HELP
- Offer help in the way of your checklist and your amazing powers of listening to them.
So 3 actions steps.
- Email me and request a copy of the Average dollar sale improvement 84 strategies sheet
- Measure your average dollar sale. Add up all the sales over a day/week/month and divide that number into your total revenue that will tell you on average how much people are spending with you.
- Make a checklist and start asking the question..
- Re measure your Average dollar sale after a day/week/ month and be amazed at the difference.
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All the Best
Ian “Would you like Fries with that” Lane